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2010 will be a banner year for the Renewable Energy Market. Are you prepared to reap the benefits? Updated for 2010: the Solar Essentials SOLAR AND RENEWABLE ENERGY
SALES PROGRAM, created by renewable energy professionals for
renewable energy professionals represents the complete program on marketing and selling Solar, Geothermal, or other Green
energy in America. This 'ready for the streets' marketing and selling program is designed for contractors already
in or entering into the renewable energy industry. Included are such topics as: Why expensive marketing doesn't work well with renewable energy, yet
free marketing does; and why, then, aren't dealers using it? How to optimize your profits (Using governmental and
utility supports to maximize your sales and per sale profits. Too many dealers are aiming for the low bid: a costly mistake
with Renewable Energy sales).Three simple
changes dealers need to make to sell solar, geothermal, or other renewables successfully. The financing knowledge you must know and how to use it to overwhelm your competition.
The crucial selling and marketing mistakes renewable energy
dealers are making: selling renewable energy is nothing like selling home improvements, yet with the right
plan, is actually easier.How many
dealers are actually talking their customers out of buying from them. The best technical knowledge will not often
make the sale; and will very often lose the sale. Deciding whether or not to
hire a sales staff, and how to pick and train the right people.Complete,
Easy-To-Implement Marketing strategies for attracting the customers you want.Simple sales scripts designed to make your customers talk themselves into the saleStep-by-Step Instructions that teach you what to say, when to say it and, just as important, what
not to say, when making that sales callHints on how
to correctly handle those tough questions that can lose the saleThe
secrets you need to know on how to seal the deal and get the saleDynamite can't-miss
ways to get all the referrals you wantImportant
tips on using the tax credits and other incentives available in your area to seal the dealThis easy-to-follow program consists of five Power
Point Presentations, together addressing the most important concerns and difficulties contractors across the
country are facing in marketing and selling Renewable Energy Equipment to homeowners and small businesses. PRESENTATION ONE: Determining and selling to your market. (Don't make
the mistake of limiting your sales options.) PRESENTATION TWO: Easy
marketing to small businesses (Marketing on a shoestring budget and making it pay off big). PRESENTATION THREE: Easy marketing to residential buyers. PRESENTATION FOUR: Sales training: the sales script; what to say to the potential buyer-and what not
to say. (Perhaps the most important of the five presentations. This gives you a ready to learn and use sales script
for use in the home with your customer. Step-by-Step Instructions that teach you what to say, when to say
it and, just as important, what not to say, when making that sales call.) PRESENTATION FIVE: The financing knowledge you need and how to use it to outwit your competition.
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