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Wednesday, March 10, 2010
Energy Independence is vital to AmericaFor America to survive and thrive in the future, we must develop our energy independence. As the world's population grows
and the citizens of other nations begin to emulate the lifestyles they see in America and the other developed nations,
the demand for energy will explode.
Right now, America uses more energy per citizen than any other nation. In fact
it has been postulated that if every human on the planet used the same amount of energy as the average American,
we would need seven Earths to provide for everyone.
Our push for clean renewable energy is not only proper,
but necessary.
10:01 am est
Saturday, February 27, 2010
Network marketing for solar, wind, and geothermal energyThere is no more effective form of marketing for alternative energy. One problem is, it is difficult to set up and
maintain a good continuous marketing network. The effort and time needed, especially at first, can be daunting and even discouraging.
Some of the best potential referral partners (real estate and mortgage professionals) are bound by ethics concerns not
to make referrals for work done on their clients' homes and businesses. Overcoming this concern can be difficult but not impossible. And
is well worth the effort and expense, especially in tough economic times such as these.
Monday, February 15, 2010
IMPORTANCE OF ENERGY INDEPENDENCEHow critical is renewable energy industry to America? There are few things more critical to America's future than the creation
of an independent source of energy.
The actual cost of energy- say a gallon of gas- is much more than the price displayed
at the pump. To figure the real cost one must look at the hidden cost of producing that one gallon. The cost of pollution
in the atmosphere is only one example of a hidden cost.
One other major hidden cost is the price of protecting America's
oil interests around the world. The truth is, a large percentage of our military budget is dedicated- albeit secretly- to
protecting oil interests everywhere. Some experts have said that adding this back to the cost of a gallon of gas
would add over $10.00 to the cost.
4:25 pm est
Saturday, February 13, 2010
Geothermal salesMany 'geothermal' contractors seem to be missing the market in some parts of the country. 'Geothermal', according to
the federal government's tax credit guidelines appears to refer to 'water source heat pumps'- not really 'geothermal'
(earth generated heat) and some states accord their definitions of what constitutes geothermal with the federal guidelines,
thereby increasing the tax benefits for the buyers greatly.
Yes, geothermal heating and cooling units are more
complicated and expensive to install, but there are few products on the market as effective for heating and cooling.
Plus, it
is an excellent marketing tool for contractors going for the high-end market.
9:43 am est
Saturday, February 6, 2010
CREATIVE MARKETINGIt is easy to spend lots of your good hard earned money on advertising for alternative energy: but, generally speaking,
it is money down the compost heap. Much less expensive and more effective ways of getting the word out exist.
Use your
imagination. One enterprising dealer put together two old solar panels, put a large teapot on the top and filled the
collectors with water.The sun heated the water in the collectors and shot out the teapot. He put the whole contraption
on a small trailor and, with the addition of a couple of cheap signs, had a movable billboard that was more effective (and
a lot cheaper) at attracting new customers than any traditional forms of advertising were.
Remember, renewable energy
is news, and it is energy you are producing: odds are, since you are in this business, you are gadget minded; hey, make something
fun out of it
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