Friday, August 13, 2010 Marketing in a bad economy Marketing solar during tough economic times of low consumer confidence and tight loan approval requirements is not easy. However, many smart solar dealers are using the tough times as an asset in their marketing. Solid network marketing can go a long way toward surviving tough economic periods and works well even in economically difficult markets. 3:05 pm edt          Comments Friday, March 19, 2010 Complications Anyone who has studied the subject knows that home buyers and refinancers would greatly benefit from the addition of solar or other renewable energy installations on their homes; So, the question becomes, why don't more of them do so. In many cases it is the (perceived) very complicated process involved in purchasing or refinancing a home that stands in the way. New federal regulations on mortgage disclosures have made the lives of loan originators and processors very difficult. The fact is, these days, the MAJORITY of loan originators and processsors are not clear as to the complete process. As such, 'exotic' additions like renewable energy equipment becomes to them just another complicating factor in the loan process. Can this be overcome? Yes; it must be overcome. You, as a dealer in Solar, Wind, or Geothermal equipment  must be willing and able to educate Loan officers, Loan Processors, and Real Estate Professionals about your products and that also means the financing of your products. It is not really as complicated as it seems; but you must take the trouble to educate yourself about the considerable advantages of 'going green'; then plan to pass that education to your real estate professionals. 1:28 pm edt          Comments Wednesday, March 10, 2010 Energy Independence is vital to America For America to survive and thrive in the future, we must develop our energy independence. As the world's population grows and the citizens of other nations begin to emulate the lifestyles they see in America and the other developed nations, the demand for energy will explode. Right now, America uses more energy per citizen than any other nation. In fact it has been postulated that if every human on the planet used the same amount of energy as the average American, we would need seven Earths to provide for everyone.  Our push for clean renewable energy is not only proper, but necessary.   10:01 am est          Comments Saturday, February 27, 2010 Network marketing for solar, wind, and geothermal energy There is no more effective form of marketing for alternative energy. One problem is, it is difficult to set up and maintain a good continuous marketing network. The effort and time needed, especially at first, can be daunting and even discouraging. Some of the best potential referral partners (real estate and mortgage professionals) are bound by ethics concerns not to make referrals for work done on their clients' homes and businesses. Overcoming this concern can be difficult but not impossible. And is well worth the effort and expense, especially in tough economic times such as these.  9:40 am est          Comments Monday, February 15, 2010 IMPORTANCE OF ENERGY INDEPENDENCE How critical is renewable energy industry to America? There are few things more critical to America's future than the creation of an independent source of energy. The actual cost of energy- say a gallon of gas- is much more than the price displayed at the pump. To figure the real cost one must look at the hidden cost of producing that one gallon. The cost of pollution in the atmosphere is only one example of a hidden cost. One other major hidden cost is the price of protecting America's oil interests around the world. The truth is, a large percentage of our military budget is dedicated- albeit secretly- to protecting oil interests everywhere. Some experts have said that adding this back to the cost of a gallon of gas would add over $10.00 to the cost.  4:25 pm est          Comments

2010.08.01 | 2010.03.01 | 2010.02.01

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